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He left one of the most lucrative jobs in tech to sell AI to plumbers. It's working.

An investment banker who worked on technology deals, he gave up one of the most lucrative lanes in the business to point AI at the one problem everyone chasing fancier AI kept ignoring.

He left one of the most lucrative jobs in tech to sell AI to plumbers. It's working.
Photo: RDNE Stock project / Pexels

On paper, it made no sense. Chris DiYanni had spent years in the rooms where the money is, an investment banker at Piper Jaffray working on technology deals. It is one of the most lucrative lanes in the business, the kind of seat people spend a career trying to reach.

Then he left it. To sell AI to plumbers.

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What he saw that everyone else was ignoring

The reason is not a midlife plot twist. It is a number he could not stop thinking about.

For a couple of years, DiYanni watched the entire technology industry sprint in one direction. Everyone was building fancier and fancier artificial intelligence, chasing the next demo, the next model, the next headline. And while they did, one of the biggest and most fixable problems in the real economy sat completely ignored.

Home-service businesses, the plumbers and HVAC shops and roofers and electricians that every neighborhood depends on, miss roughly a quarter of their inbound calls. Each of those calls is a customer with a burst pipe or a dead furnace, ready to pay, who simply moves on to the next name on the list. A widely cited Harvard Business Review study found that responding to a lead within five minutes makes you up to one hundred times more likely to connect than waiting thirty. Only about one in eight contractors move that fast.

Everyone in tech was chasing a fancier answer. Nobody was answering the phone.

To a man who had spent a career pricing opportunity, the math was almost offensive. The industry was pouring billions into AI that dazzled, while the trades bled real, recoverable revenue through a phone that just kept ringing. The most valuable place to point artificial intelligence was not the flashiest one. It was the front desk of a plumbing company.

Why the leap is working

Most technology sold to the trades tries to bring in more leads. DiYanni went the opposite way. His read was blunt: most owners do not need more leads, they need to stop losing the ones they already have.

So he built AutoRev, the company he now runs, and aimed it at the front office rather than the top of the funnel. He describes it not as a chatbot but as an AI coworker, the kind of teammate a small shop could never afford to staff around the clock. Operators using an AI coworker like AutoRev report that the leaks they had accepted as normal simply stop.

Here is what it does all day. It answers every call, 24/7, in a real voice, qualifies the caller, and books the job straight onto the calendar. No voicemail, no after-hours gap. When a new lead comes in, it responds in under sixty seconds by voice and text, before that customer reaches the next shop. It turns a technician's voice note or a few job-site photos into a priced estimate in minutes, then follows up on its own until the customer books or says no. It goes back through the old and missed leads nobody has time for and re-engages them. And it runs on top of the field-service software a business already uses, so it acts on the real state of the jobs.

What it looks like from the shop side

The change does not arrive as a dramatic new marketing push. It shows up as the leaks closing. Calls that used to die in voicemail become booked jobs. Three-day estimates go out the same afternoon and close faster. Old leads that were written off start booking again.

The office does not get bigger. It gets sharper. The way DiYanni puts it, one good office manager running AutoRev does what used to take five, and nothing slips.

That is why a man who left one of the most lucrative jobs in tech has no regrets about pointing his software at plumbers. The glamorous problems were already crowded. The one that actually loses shops money every day was sitting wide open.

The two-minute version for your own shop

Most owners have no idea how much they are leaking, because the leak is invisible. The calls that never connect, the estimates that go cold, the leads a competitor grabbed first. None of it lands on a report.

The team behind AutoRev built a short assessment that estimates how much booked revenue your front office is leaving on the table right now, based on your trade, your call volume, and how fast you follow up today. It takes about two minutes.

→ See how much your front office is leaking. Take the 2-minute assessment.

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